It's Simple
Consumers like to “buy”, not “sold to.” It is a simple yet powerful concept. Think about it… The last time you purchased an automobile, did the dealership offer you one car? Or, did you get to see a selection? Most likely, it was a variety of cars from which you got to choose. Some of the automobiles at the dealership were out of your price range, and some were below. However, you managed to find the right automobile at the right price for you.
At Studio Logic, we know this concept to be effective with successful wedding photographers. Again, it is simple… Brides want a selection in wedding albums. All too often we see wedding photographers offering one style of album in a very limited “package offering.” While this may sound appealing from the photographer’s perspective, it is detracting from the consumer’s perspective. Imagine, if your automobile dealership had only one car, in one color.
With this concept in mind Studio Logic, and Artella Albums have created three Portfolio Packages for wedding photographers; Basic, Advanced, & Elite. Each package is designed to showcase the entire line of Artella wedding albums. If you want to book more weddings, offer more. Investing in your portfolio is a smart decision. Studio Logic’s portfolio packages are PROVEN combinations that brides’ desire.
